Marketing Hackfest 2013

What?

Marketing hackfest

When?

June 3-4-5, 10am

Where?

30 Cooper Square, New York, NY.

Go to the Continuing Education office on the 2nd floor. Contact is David Greenstein.

Attending

Name

Need room?

Flight cost

Focus areas

Arriving

Departing

AllanDay

Y

approx. $770

brand, marketing materials

2 June, 16:40, JFK

June 8/9

AndreasNilsson

Y

None

web, print

Way before

Jun 6 19:10

EmilyGonyer

Y

gas aprox $150

outreach

June 2 (morning)

June 6 (EARLY!)

FabianaSimoes

Y

aprox. $1050

web, wiki, outreach

Way before

Jun 6 21:30

KarenSandler

N

None

MarinaZhurakhinskaya

N

None

outreach

May 31

June 5 ~14:00

SriramRamkrishna

N

aprox. $350

outreach, branding,volunteer capture,web

May 31st

June 6 15:00

Where?

New York

Agenda

Day 1

  • Brand definition: create brand concepts and prototypes
  • Update the brand guidelines and move them to a restricted location (this would include elaborating them to cover things like visual style, colour schemes)

Day 2

  • Update and improve marketing materials (press and conference kits, posters, t-shirt designs)
  • Formulating a FAQ (talking points when discussing GNOME with others)
  • Elaboration of an action plan for outreach/attracting volunteers (wiki and website)

Day 3:

  • Marketing wiki page redesign
  • Reaching out to non-technical audiences
  • Marketing our JavaScript platform

Post-Hackfest Action Items

  • Finish new about us page (Allan to write a draft and review with Emily and Karen)
  • Work up visual identity guidelines (Andreas to elaborate and develop)
  • Update trademark/logo usage guidelines (Allan to draft new page and review with Karen)
  • Finish the more general brand guidelines and post online, incorporate visual identity guidelines (Emily to move content to the wiki - marked as draft - Allan to help polish)

  • Update website according to brand guidelines (Andreas & Fabiana to update in tandem with the new visual guidelines)

  • Hold a marketing BoF at GUADEC (someone to follow up once the BoF schedule is live)
  • Rebrand "Marketing" as "Promotion & Outreach" / "Promotion" / "Outreach" / "Engagement" / "Advocacy" - mailing list, IRC channel, wiki, Get Involved page on gnome.org (Karen to talk to Andrea about technical issues, Allan to email the marketing list to get feedback)

Things we didn't get around to doing

  • Talking points
  • Web pages for "GNOME Technologies"
  • Get involved gnome.org page - refocus to elevate the best places to get involved (eg. bug triage, translation, testing)

Reports

Hackfests/Marketing2013 (last edited 2015-10-14 11:34:51 by OliverPropst)