GNOME 3 Marketing Roadmap

Please do not add comments here: discussion should happen on the marketing mailing list.

Schedule

Week

Date

Task

Notes

Owners

The Distant Past

May 8

polished GNOME 3 Talking points

DONE GNOME 3 message, localization, apps & components

SumanaHarihareswara

May 8

Polished GNOME 3 1-para, & detailed bullet point messaging

DONE

Ryan Singer

May 8

Polished GNOME 3 1-liners (messaging)

DONE. We're just going to have one tagline, "Made of Easy" and people can specify it to the asset/brochure/topic/context, e.g., "Made of Smart...Made of Easy," etc.

Ryan Singer

May 8

video-making HOWTO

DONE mockups & list of needed content

JasonClinton

May 17

have a strong but basic seed page on live.gnome.org with GNOME 3 marketing msg

DONE sort of a replacement for the current GNOME3 page that uses our talking points that we generated in the hackfest; it can be short and text-only

SumanaHarihareswara

January

-12

Jan 10

Write GNOME 3 FAQ for users

DONE

AllanDay

-11

Jan 19

Launch gnome3.org

DONE

AndreasNilsson AllanDay

Jan 19

Advertise gnome3.org launch - blog, Tweet, Identica, gnome.org news, etc

DONE

-10

Jan 24

Start planning launch parties

DONE

Jan 24

Blog, solidify informal messaging about accepted/improved apps/components

VincentUntz

February

-8

Feb 7

Draft distribution-specific messaging (?)

For the website, Ambassadors, etc.

Sri

Feb 7

Localize GNOME 3 theme/materials, including taglines (e.g. "Made of Easy")

LicioFonseca

Feb 7

Lead module maintainers to review frozen module list, add details to release roadmap wiki page

PaulCutler

Feb 7

Translate videos

-7

Feb 20

Beta 1-3 GNOME 3 videos for gnome3.org site

JasonClinton

-6

Feb 21

Start writing GNOME 3.0 core release notes

DONE UI freeze

AllanDay

March

-4

March 7

Start drafting press release

SumanaHarihareswara Sri Ramkrishna

March 7

Plan press release distribution

We might need to construct a database of contacts - need to liase with StormyPeters and JoeBrockmeier to determine the best approach

Sri Ramkrishna

-3

March 16

Prepare release day material for gnome.org

AllanDay

March 16

Prepare release day updates for gnome3.org

AllanDay

March 16

Organise the second user day

SumanaHarihareswara

March 16

Finalise the gnome3.org release parties page

Fred

March 16

Update gnome3.org

Add information on which distros will be carrying GNOME 3

AllanDay

March 16

Update gnome3.org

Add FAQ item on GNOME values (esp. wrt Free Software), system settings change (replace the item about Flickr integration with something else) DONE

AllanDay

March 20

Finish post-production work on GNOME 3 demo videos

JasonClinton

-2

March 21

Send info and press release to press contacts

StormyPeters

March 21

Complete updated content for gnome.org

The GNOME About, Contact and Press pages need to be in good shape for the run-up to the release

AllanDay

-1

March 28

Bangalore Hackfest

March 28

Hold the second user day

AllanDay SumanaHarihareswara

March 28

Have the GNOME 3 porting guide in good shape

We should link to this from the release notes

AllanDay JavierJardon - more help would be welcome!

March 28

Have as many gnome3.org improvements in place as possible

See the gnome3.org development page for more info

Any web hackers want to lend a hand here?!

April

0

April 6

Launch parties

We want people to blog about this, and it would be great to get people to send in their pictures.

Erm, everyone?!

April 6

Blog on Planet GNOME and other planets

Everyone!

April 6

Submit to Reddit/Digg/etc. and reach out to tech blogs

April 6

Update www.gnome.org

April 6

Update www.gnome3.org

April 6

Distribute press release; put it on www.gnome.org

StormyPeters

April 6

Advertise release using microblogging and social networking channels

Post-release

?

Distributions release new versions including GNOME 3.0

New wave of PR: blogging, tech blogs & journalists, etc.

Distro release

Get in on distro upgrade release parties

Open questions

  • When is the best time to start contacting journalists? What materials do we require for when we do this?

Notes

We have a USD2000 budget for 2010 + a merch budget of about USD300 (basically unused except for some Friends of GNOME shirts)


ThreePointZero/MarketingRoadmap (last edited 2011-03-23 22:56:41 by AllanDay)