GNOME Marketing Tasks

These page lists some tasks that should be done. If you take a task or are interested in helping, please add your name and/or link to a page or a group.

Tasks can be one time tasks or ongoing (a continuing investment is needed to keep the task relevant).

2.27 / 2.29 Marketing Task Calendar

Active tasks

One-time

1. Install a CRM on a GNOME server so that we can collect GNOME contacts from user groups
   • Currently looking at a free account on SugarCRM, maybe as short term until we have more sys admin resources
   • Set up reporting so that everyone knows who's talking to whom
   • Find a shared address book and contact management solution
   • Team: Stormy Peters
2. Have a GNOME video contest (sri's idea)

   • have people upload their GNOME how-to or desktop tips to YouTube

   • combined with YouTube partner program it could raise some money as well

   • Team: PaulCutler (need help!)

3. Brochure for conferences (What is GNOME, how do I get it, why should I use it)
4. GNOME Store
   • Stormy recommending Zazzle

   • team: Stormy Peters, PaulCutler (need help!)

5. Amazon widget like Miro's

6. Demo and talking points for GNOME presentations for any GNOME Foundation member to use in presentations or press interviews. See ../StoryBoards, ../MarketingMaterial/Presentations and Willie Walker's screencasts

7. A list of potential speakers organized by topic and location. (In addition to the regular conferences, several college professors have asked Stormy for speakers.)
8. Start a press release team. A team that just tracks important events (like releases, Software Freedom Day, Advisory Board members joining) and drafts and plans the release announcements.

Ongoing

1. Friends of GNOME, spreading the word, getting subscribers!

2. Update Gnome websites: GnomeWeb, Status, ??

3. Prepare and issue press releases for one time events (not releases)

   • see /HowtoIssuePressRelease

   • Team: Stormy Peters

Available tasks

Feel free to add to this list too!

Marketing data

One-time

1. Create a "What is GNOME" or "The Current State of GNOME" talk that can be used by volunteers going to non-GNOME events.

2. Improve GnomeMarketing/GettingInvolved page to a stage where it is usable.

3. Estimating the number of GNOME users worldwide (CountingUsers)

4. What file formats do users use or what should we be encouraging, if Gnome ThreePointZero is to move towards a file-centric model?

5. Change GNOME About page to say what we are trying to do, not just what the product is.

6. Interview local GNOME user groups on PlanetGNOME

7. reorganise the GnomeMarketing pages (ThiloPfennig), Status: ??

8. Install web analytics on gnome.org / Friends of GNOME pages (such as Google Analytics or Piwik (SysadminTeam to look into as of June 2009)

Ongoing

1. Collect GNOME reviews and testimonials

2. Collect addresses of public officials inquiring about free software or planning migrations

3. Collect visibility of GNOME in the news. See del.icio.us for a running commentary of GNOME related links collected by the community.

4. GnomeMarketing/CommercialSupport (A list of companies selling services around GNOME)

User Group coordination

One-time

1. Survey users(existing and potential) to find factors that will encourage use of GNOME

2. Create demo storyboards for conference demos (related to the GNOME Tour)

Ongoing

1. Encourage collaboration on gugmasters-list mailing list

2. Co-ordinate GNOME presence at conferences around the world

3. GnomeEvents:

   • Trade shows - see GnomeEventsBox in US and Europe and GnomeEvents/Annual

     • Getting promotional material printed and delivered in a timely fashion

     • Help with organisation of next GUADEC

4. Create/gather marketing material

   • Distribute it to user groups for printing and distribution.

5. Collect and document MarketingTeam/GnomeDeployments - some of these definitely need more background detail. DaveNeary is in contact with Andalucia, Brasil, Sun and others.

6. Promote GNOME/ish free applications compatible with MS Windows: GnomeMarketing/GnomeOnWindows (and Mac OS X).

7. Promote GnomeInSchools

8. Promote GNOME for Teens

9. University outreach - contacting local university user groups - see Jono Bacon's UK tour, or the BadgerBadgerBadger tour as good examples of possibilities - encourage your local LUG to have open door sessions, and get a "big name" to come & present - see GnomeScienceCD

Technical direction

One-time

1. survey developers

2. Ongoing: Identify and document common objectives and benefits of developing on the GNOME platform
   • publicise them inside the project

   • Prepare of ../MarketingMaterial

3. Identify interesting developments inside GNOME
   • and write articles or contact journalists about them (see CRM)

4. Third party developers

   • Laying out and printing the platform overview that Shaun wrote(http://library.gnome.org/devel/platform-overview/stable/)

   • Setting up a decent feedback loop from third parties (the board can help here, we're in contact with the advisory board on this issue)
   • Improve existing documentation for developers, and write new documentation if needed (see previous point on feedback)
   • Coordinate participation in future OSDW(whats that?) sessions

5. Release tasks - these tasks come up every new release

   • Coordinate with ReleasePlanning !

   • Collect feature lists which maintainers are planning at the start of a release cycle

Ongoing

Others

One-time

• Do we need a ticket system / Bugzilla for marketing?

• GnomeMarketing/GnomeTour (Description, Screenshots, links to movies)

Ongoing

• Prepare press releases for each GNOME release. (see ReleasePlanning)

• Write more articles about Gnome - see GnomeJournal

• Cooperate with distributions and other projects to co-ordinate presence at trade shows
• Hobbyists - working with computer magazines to get free software on the cover disks and get articles published (article writers needed here!)

CategoryMarketing