GNOME Brand Guidelines
Note: This page is derived from Máirín's GNOME Brand Guidelines SVG book:
Attached below is an SVG of the current GNOME Brand Guidelines (see Máirín's blog post with previews). The logos in the file still need to be updated to the new logo above for the sublogo guidelines. The book (still a work in progress) is also currently being wiki-fied. Some stuff to come includes stationery, banner, poster, and handout designs, and anything else that would be useful. Anyway, here it is in its current state (Oct 2006). -- MairinDuffy
Contents
Logo
Original Inkscape SVG source.
Components
Logo Mark or Device
- Originally illustrated by Tuomas Kuosmanen; updated by Jakub Steiner in 2001.
Logotype
The font used in the GNOME logo type is a hand-tweaked version of Bitstream Vera Sans, an openly-licensed font. There is no full version of this tweaked font available - only the vector outlines of the GNOME letters. It was tweaked to have similar features to the older logotype - most notably how far the middle point of the 'M' extends and at a point rather than flat.
Full Logo
Logo Orientation Variations
Horizontal Orientation
Vertical Orientation
Color Variations
The GNOME logo may be produced using a variety of colors; please ensure the colors you choose contrast well with the background.
The logo should be clearly discernable. Avoid the use of patterns that obscure the logo's form.
Light Background
Dark Background
Internal Spacing
Horizontal Logo Internal Spacing
Vertical Logo Internal Spacing
External Spacing
Horizontal Logo External Spacing
Vertical Logo External Spacing
Sublogos
![/!\](/moin_static164/gnome/img/alert.png "/!\"){kind=small}
NOTE: The following section of the brand guidelines have not been approved by the GNOME Foundation Board. Please clear any application of these guidelines with the Board.
For subprojects or user groups that are officially affiliated with GNOME, the creation of customized GNOME foot logo marks is encouraged to create distinctive and appealing logos for each subproject. These customized GNOME foot logos must follow the following rules, however:
1) The GNOME foot logo can *not* be stretched or distorted. There are no exceptions to this policy. Elements such as outlines, reflections, drop shadows, etc. also may not be added to it.
2) The GNOME foot's fill color may be modified (preferably to colors in the GNOME palette.) Patterns appropriate to the subject matter of the subproject (e.g., a globe pattern for the translation team) may be used to fill the GNOME foot logo.
3) Elements appropriate to the subject matter of the subproject (e.g., a paintbrush for the GNOME Art project, a coffee cup for the GNOME Java project) may be added within the clearspace of the GNOME foot logo. These elements must be no more than 1/3 the size of the GNOME foot logo and must not overwhelm the GNOME foot logo. They must also not obfuscate the 'G' of the GNOME foot logo.
4) The GNOME foot logo may be placed on elements appropriate to the subject matter of the subproject (e.g., the GNOME Love logo.) These elements must be large enough to completely house the GNOME foot logo (there shouldn't be any overlap between the edges of the element and the edges of the GNOME foot logo. The GNOME foot logo must fit completely within the element.) The GNOME foot logo must stand out against the fill of the element as in the background color guidelines above.
Always clear the licensing status of any artwork that you use.
Branding Materials Development
Stationery
Letterhead
Mockup 1:
